
Jesper N. Wulff
Professor of Business Economics
Jesper N. Wulff is a Full Professor at Aarhus University. He develops and applies empirical methods in management research and other social science disciplines.
Research areas
Open an area to see representative work.
Methods
Generalized linear models
Models for proportions and fractional outcomes, log-transformed and exponential models, and binary, two-part, and multinomial models.
- Best Paper, Research Methods Division, Academy of Management 2018
Statistical inference
Sample-size-dependent significance thresholds and the sound use of null hypothesis significance testing.
- SAGE/RMD Best Paper Award Nominee, Academy of Management 2023
- SAGE/RMD Best Division Conference Paper Award, Academy of Management 2025
Sensitivity analysis
How robust published estimates are to omitted confounding — and how to run and report sensitivity analysis correctly.
- Best Paper, Research Methods Division, Academy of Management 2026
Meta-science
Replication, analytical robustness, and common methodological mistakes in the social and behavioural sciences.
- Top Cited Article 2020–2021, European Management Review
Multiple imputation
Practical guidance and methods for handling missing data, from chained equations to multilevel imputation.
Applications
Deep learning
Computer vision and transformer models applied to finance and business processes.
Corporate finance
CEO personality and behaviour, acquisitions, and firm dynamics.
Public administration
Discrimination, leadership, values, and performance in public organizations.
- Best Paper, PNP Division & Carlo Masini Award for Innovative Scholarship, Academy of Management 2018
- Academy of Management Award for Responsible Research in Management, 2022
Social epidemiology
Register-based studies of socioeconomic position, mental health, and disease risk.